Customer Intimacy: Strategies for Building Long-Term Relationships
Sponsored by: Canon Solutions America
Speakers: Chris Illman, President, OneTouchPoint; Larry Neustel, Manager Advertising Production, Kohler Co.; and Barb Pellow, Group Director, InfoTrends
Businesses have relied on technologies and new products as their competitive advantages in the market. As global competition heats up and there are more and more technological advancements, however, products are becoming commodities. Organizations must seek new battlegrounds for differentiation and customer value creation. Savvy marketers are seeking techniques to build customer intimacy. Through focused communications, they are showing customers that they understand—and can even anticipate—what they want, how they want it, and when they want it.
In this webinar, we will discuss:
- The meaning of customer intimacy
- How to leverage data to attract new customers
- How to nurture a long-term relationship with better and more effective communications
Sponsored by Canon Solutions America
Click here to register for this free webinar today!