There are a dizzying number of factors to consider when developing a strategy. But there are really only three things that you really need to know.
The push for a strong strategy started to take the forefront during the 1980s when chief executives made it their domain. This gave credence to the time and resources required to produce successful strategies that in earlier times were often left to happenstance and anecdotal methods. This also spawned the roles of strategic planning, strategists, and a host of consulting firms offering similarly styled services.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.