Tom Marin

Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Toms focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145. 

Everyone in business, including the largest businesses, want to attract the attention of their customers and engage with them. Which is why it’s pretty surprising that there are still so many websites that break cardinal rules every day. There is a long list that could be discussed, but here are five you should absolutely avoid regardless of the type of business you run.

A great strategy is something that needs to be worked on every single day by many different individuals in a corporation. It is no longer the domain of corner offices. It’s definitely worth the effort since corporations that are driven by a strong strategy usually outperform those without one.

This is a new world that demands you know what your market wants and can deliver it in new ways using new strategies that grab attention and close business. Living in the past is one of the most massive mistakes any individual or organization can make.

Using simple visual cues on your Website, in your interactive tablet presentations, and in your sales presentations seems so simple, yet its impact is very compelling and persuasive. With just one click you will be able to open up a meaningful conversation.

Creative branding usually does not make a brand successful. Creative brands do. So if you happen to be looking for the next big idea from your creative digital agency to re-launch your company after years of stalled brand growth, you might want to begin your search with some intelligent strategic planning. That should be done in-house, or guided by an outside firm but focused on your in-house management team.

For those of you not lucky enough to work in the TV age, we were able to harness massive televised networks and get our “message” out there quickly. Then, it was more about who could grab the most number of people’s attention and pull them in with our creative brand marketing campaigns. Boy I miss those days!

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