One of my all time favorite Sales stories:
Many years ago, I was a well-established vendor at a company west of Boston called Technomed. I handled the company’s business forms and computer paper but longed to get into the part of their business that was far more lucrative: Their software manuals.
It was about this time that digital printing was becoming a factor and I was anxious to turn their photocopied material into print-on-demand books.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.