Do You Spend 3 Days a Month Leaving Voicemails?
The average sales executive spends 25 hours a month leaving voicemails
Research by Ringlead shows that a huge amount of time is spent on voicemails. In fact, if the research is right, you are highly likely to spend three solid days every month leaving messages on answering systems.
If you look at some of the sales blogs, you will find a whole load of advice on how to leave an effective message. They teach you how to leave the best ever voicemail.
But how many buyers actually return voicemail?
I’m struggling to remember a single voicemail that I replied to throughout my many years as a buyer. I might talk to you if I picked up the phone. I might answer an e-mail enquiry. But I didn’t make calls to people who wanted to sell me their services.
Wouldn’t you rather be doing something more worthwhile?
Here are some other things you could be doing, instead of leaving voicemail:
- Picking up the phone and calling someone else who might be available
- Upselling current customers
- Reaching out and engaging on social media
- Sending out an e-mail campaign with a measurable call to action so that you can see who exactly is interested in you products or services
Whatever you do, make sure you use your sales time effectively!
P.S. I have recently launched my new book “How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met.” This 112-page PDF book focuses on making sure that print sales activity actually happens at your company. Find out more here. Use the code PIWORLD to receive a 10% discount when you purchase your copy.
In addition, find out more ideas on how to increase sales with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them.” You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."