Why You Should Post Less on LinkedIn
The LinkedIn algorithm has changed
The LinkedIn algorithm is the formula that LinkedIn uses to decide which posts appear in your feed. Most importantly, it also decides how much to promote a post that you put on LinkedIn and who will see it.
There are a whole range of factors that can affect how the algorithm handles content that you post. These include your Linked profile, the engagement the post drives, and whether there are external links. Until recently, the algorithm always favored the latest posts. It was important to post regularly to stay visible. Now that is changing.
Your LinkedIn content is promoted for longer
Recently there’s a good chance your content will still be seen over a much longer period. That means you will be seen by just as many people with less need to post.
Make sure your posts stand out
For maximum engagement make sure you tag relevant people in your post. And make sure you add relevant hashtags. Both will increase the reach of your post and give you a better chance of people engaging with your content.
I have one other simple strategy for improving the reach of your content
Look out for my next article in a couple of weeks when I share it with you.
PS I have a recording of my webinar LinkedIn Mastery available. If you want a good overview on how to use LinkedIn successfully without taking up too much time, this webinar is for you! You learn a proven success path to creating successful 1-2-1 relationships through LinkedIn, whether you are looking for sales prospects or useful people to network with. Find out more here: https://profitableprintrelationships.com/online-training-resources/linkedin-webinar/
You can also learn how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now at http://profitableprintrelationships.com/social-media-printing-marketing/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
