Do you get results from your social media?
I spoke to one printing company recently that was struggling with its online presence. The company had invested a lot of time and resources in setting up social media streams. But it wasn't seeing any results.
When I looked at what the company was doing, the problem was clear. It was just focusing on advertising and promoting itself, while trying to sell its services. That’s where the company went wrong.
- Categories:
- Business Management - Marketing/Sales

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."