Who Let the Dogs Bark?
I was on a Zoom call recently with three women from the International Sign Association. We were going over some plans for webinars as well as talking about their conference coming up in May.
As the conversation flowed, two of the three women went off-camera to handle the needs of a child. More than once, one of those kids popped in to say hello.
The meeting didn’t skip a beat. It was completely normal.
The new normal.
This situation might not be newsworthy today and you may very well be thinking to yourself, “So what?” but I assure you, this is nothing like how things used to be.
COVID accelerated a trend that’s been in motion for a couple of decades. Pre-pandemic, the wall between business and personal was so tall and so thick, it was almost as if families and pets didn’t exist anywhere other than in picture frames on the office desk.
I remember being horrified when my oldest, now 31, toddled her way into my office and started to scream.
My head nearly exploded. “What will my customer think?”
Today, barking dogs and screaming children and interruptions are frowned upon by only the grumpiest curmudgeons. The rest of us empathize, sympathize, and find humor when life happens. We get it.
What a welcome change!
So, let the dogs bark. Let the kids chirp. Answer the door in the middle of a Zoom call.
There is still a line which represents what is and what isn’t professional, but I think you’d need to work pretty hard to cross.
Oh, and that last statement is an opinion, not a dare!
You won’t hear dogs bark but you might hear Bill’s Russian blues — Sherlock and Mycroft — make their presence known during one of his Sales Vault workshops … if you’re lucky! Go toor call Bill at 781-934-7036
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.