Where Your Business Is Headed
Very soon, perhaps as soon as this summer, you will hit a dry spell. This can happen whether you have prospected hard or if you have had your feet on your desk for months. It’s natural and it’s all a part of being in sales.
In addition to the panic, the anxiety and the frustration will come the question as to whether the market for your products and services still exists. It’s inevitable. The longer your drought goes on, the more you will wonder: Where is my business headed?
Even during the best of times, this is a question worthy of some serious thought. Business might be good today but you must constantly find new markets and new products/services to sell. Fortunately, the answer - your answer - can be found if you ask the right source:
Dr. Joe Webb once said, It is more important to stay ahead of the customer than the competition. He was right. It just makes sense that your future is tied to theirs. By understanding their business need and the challenges their industry faces, you will understand your answers and what you need to do to prepare.
Your customer is your Wizard of Oz. Pay full attention to the man behind the curtain.
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Bill Farquharson can drive your new business sales momentum. See his training programs ator call Bill at 781-934-7036. His email address is
To talk about what I can do for your sales team in the form of a live presentation, workshop, or individual training, either call orand jump on my calendar.
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