Where There Is a Will, There Is a Way
Hello PI World!
I read the blogs here and it’s always interesting to me, as a Print Buyer and Print BUYERologist, what the sales folk have to say about us, how we think, and what our motives are—from we only care about price, to we don’t care about anything. Admittedly there is reality in much of what you have to say.
On the flip side, I hear from my peers that every pitch they receive is based upon better price, better quality, and better service than the other shop. More often than not, the result is buyers lumping you all into a pool and not giving many the time to have a real discussion about needs.
So, I’m wondering if we can try an experiment here...keeping price, quality and service out of the equation and, using only “I will” statements—how would you communicate your value to a prospective client?
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.