Where There Is a Will, There Is a Way
Hello PI World!
I read the blogs here and it’s always interesting to me, as a Print Buyer and Print BUYERologist, what the sales folk have to say about us, how we think, and what our motives are—from we only care about price, to we don’t care about anything. Admittedly there is reality in much of what you have to say.
On the flip side, I hear from my peers that every pitch they receive is based upon better price, better quality, and better service than the other shop. More often than not, the result is buyers lumping you all into a pool and not giving many the time to have a real discussion about needs.
So, I’m wondering if we can try an experiment here...keeping price, quality and service out of the equation and, using only “I will” statements—how would you communicate your value to a prospective client?
Deborah Corn is the Intergalactic Ambassador to The Printerverse at PrintMediaCentr.com providing information and resources to the global print and marketing community ... with some fun in the mix! She is a noted a Print Buyerologist, Industry Speaker and Blogger, Cultivator of the Print Production Professionals Group on LinkedIn, and host of PMC's weekly #PrintChat on Twitter Wednesday's at 4 p.m. ET. Corn has more than 25 years of experience working in advertising and marketing, and currently works behind the scenes with printers helping them to form meaningful relationships with customers, and industry suppliers, events and organizations helping them achieve success with their cross media and social media marketing endeavors. Twitter: @PrintMediaCentr