Visual Sales Success
I was watching the US Open tennis championship a few weeks ago. The TV was a good distance away from me at the pizza joint in Nashville where I was having dinner. Problem was, I’d left my glasses at the hotel and everything was a little fuzzy.
I couldn’t read the score.
I couldn’t read the names of the players.
What I was able to read was body language.
From all the way across the bar, I could see that one player was defeated.
I got up and walked closer to get a better look. The match was well into the first set and Coco Gauff was playing Caroline Garcia. Garcia was controlling the play and her opponent was deeply frustrated. I didn’t need a TV zoom-in to recognize it. Despite the fact they were only in their fifth or sixth game, the match was effectively over.
That’s what Gauff’s body language told me. She would lose in straight sets.
How you carry yourself and your physical appearance is a nuance of sales. Slump your shoulders and dress like you don’t care and you might as well yell, “Don’t buy from me!”
The confident walk with their head up and chest out. There is a gleam in their eye and a smile on their face. They float. It’s as if they know something the rest of us don’t and the entire picture attracts success.
Your body language must mirror your self-image and your self-belief. It costs nothing to feel and look confident and yet it can means everything when it comes to sales.
Make certain prospects and customers see the you you want to be.
Here’s an idea for you: Spend $45 on my Sales Vault for one month and try it out. If you don’t like it, I will give you your money back. For more information, go to SalesVault.pro. I can be reached at 781-934-7036 or firstname.lastname@example.org.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.