Vistaprint, Bad Sushi and Five Angry Calls a Day
You have to work hard to get 5,000 complaints against your company. And that’s only the ones that contacted the BBB! Imagine how many more times it hasn’t “gotten it right!” As for the printer down the street, his best response is to patiently describe the difference between his company and the other guy. Now, that’s class.
This is a big industry with room for lots of printers. Companies of all shapes, sizes, and capabilities can succeed, and competition is welcome. But we need to remember that we all live in glass houses. Some might be bigger than others, but no one should be throwing rocks.
Bill Farquharson can be reached via email (email@example.com) or through his website. Check out his Sales Challenge program at www.AspireFor.com.
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