Value is a Two-way Street
Sometimes LinkedIn is more like “Ripley’s Believe It Or Not” to me. Between the crazy things people try to post in my group, crazy comments on discussions, and the treasure trove of crazy in my LinkedIn inbox, every day is a visit to crazy town on the crazy express for me. Every so often however, something stands out for being so OUT THERE, and this is the case and inspiration for this post.
In one of the “digital media” groups I belong to, an article was shared from ZDNet.com titled “Did Google Just Kill PR Agencies.” The article explains how Google’s recent SEO crackdown was going to have specific and negative repercussions for press releases. In my opinion, the author has a bit of a chip on his shoulder in regard to SEO “cheats” and seems like he considers PR agencies culprits in this practice. But the author didn’t share the article, a group member did, and it was their comment that triggered this post.
“This is something the industry needs. This should stop PR agencies from using the traditional media press releases on new media.”
I am OVER this them and us attitude coming from both sides of the marketing aisle when there should be no sides, but more so from the digital media side which acts like Print is some drunken Uncle at a party that you are forced to tolerate, especially over the holidays.
Since Print has been here and evolving for hundreds of years, we will need to be the mature ones and lead the way towards harmony, but the digitals should not be getting a FREE ride in this any longer. Who do they think is promoting and supporting QR, AR, and NFC technologies? Who do they think is educating marketers on the overall possibilities of print + digital?
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.