Two Wrongs Won’t Make It Right
The other thing that printers should keep in mind is that the ones that alert me to a mistake, ask for clarification, or even say, “Deborah, there is a much better way to produce this.” are going to earn “partner cred.” I am going to appreciate the heads up and know my business is important to you.
And if I don’t hear from you within a reasonable time before I resend my updated specs, believe me I will ask questions about my original quote to see if it was looked at it.
With all things being equal, the printer that adds value through customer service, cares about my work and helps me produce it efficiently and effectively becomes invaluable to me. To avoid the “Leslie” scenario, don’t get it wrong when the customer doesn’t get it right.
Deborah Corn is the Intergalactic Ambassador to The Printerverse at PrintMediaCentr.com providing information and resources to the global print and marketing community ... with some fun in the mix! She is a noted a Print Buyerologist, Industry Speaker and Blogger, Cultivator of the Print Production Professionals Group on LinkedIn, and host of PMC's weekly #PrintChat on Twitter Wednesday's at 4 p.m. ET. Corn has more than 25 years of experience working in advertising and marketing, and currently works behind the scenes with printers helping them to form meaningful relationships with customers, and industry suppliers, events and organizations helping them achieve success with their cross media and social media marketing endeavors. Twitter: @PrintMediaCentr