Turn Your Website Visitors into Qualified Leads (Part II)

Last week Fire Enterprises (FEI) FEI Marketing Tribe Leader Marka showed the tribe how to capture lead-generation information from FEI Website visitors. This week, Marka discusses how to continually nurture these prospects in order to turn them into qualified prospects and, eventually, new customers. Remember, fire = print.

FEI’s Monday marketing meeting had begun. Org, Zoot, and Numo were all watching Marka, who stood at the whiteboard ready to continue discussing how FEI can turn its O-site visitors into qualified prospects.