Three Ways to Keep in Touch with Customers Over a Holiday
It's time to take a break!
When the holidays come, we are all ready for some well-earned time off. During that time off, It’s time to forget about printing for a few days and enjoy the break.
But you don’t want your customers to forget you
We might not expect them to think about print over a holiday, but there are plenty of times when you will be on holiday and your customers won’t. There will also be times when it’s just too busy to make personal contact with prospects and customers.
However, if you stop communicating, your customers will forget about you. So it’s important to make sure that you are always front of mind for them. You don’t want them thinking about your competitors instead.
Here are three ways to make sure your customers remember you, even if you haven’t got time to pick up the phone or e-mail them personally.
Use quieter periods to create direct mail or a newsletter. You can schedule this to be dispatched in busier periods.
You may have noticed that you receive e-mails from me every week. But many times I am with clients or I am on holiday. It’s not the right time to write an e-mail. Typically, I have my e-mails scheduled to send to you a month in advance. Even if chaos hits, you can be sure that you will hear from me!
Auto-schedule social media activity
My social media feeds are updated four times everyday. Again, this is all set up ahead of time. I never need to worry about whether it’s time to tweet or update my LinkedIn status.
Make sure your customers never forget you!
P.S. Find out more ideas on how to increase sales with today’s buyers: download my free e-guide "Ten Social Media Rules For Print Sales People." You’ll also receive my regular "Views from the print buyer" bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."