The Essential Building Block for an Effective Social Media Profile

Have a quick look at your business card

(If don’t believe in print and do not have a business card, have a look at your email sign off instead.) What job title do you have? Is your job title memorable? Does it tell people what you do?

Many people have a job title that is dull and uninformative. Many of us will have something along the lines of Sales Manager or Business Development Executive or similar. The last thing you should do is to use a job title like this on social media.

Your job title is possibly the most important building block of your social media profile

The reason for this is simple: it is the first thing that many people will see. If you are searching on LinkedIn or Twitter, the first thing that you are normally shown is someone’s job title. So this is how people will immediately judge you. Your job title is the basis on which they will be deciding whether to click through to see the rest of your profile and find out more about you.

Here is my Twitter bio

Keynote speaking at print events | Print sales mentoring | Print sales, social media & negotiation workshops | Content creation for print companies

Now you know exactly what I do. If you are interested in any of these services then it is likely you will take a little time to stop by my social media profile @PrintChampion and find out more.

How do you make your job title stand out?

Here are five ways that make you job title more interesting and engaging:

• Create a humorous or unusual headline
• Have a product or service based headline
• Talk about results in your headline
• Create a job title based on the TPD Principle: target audience, pain and difference
• Create a keyworded headline

Each of these types of job title can make a big difference to whether people choose to click through to find out more

You are likely to receive a lot more visits to your profile if you use these methods to create a new job title. They work in real life too. So, consider changing that dull job title on your business card …

P. S. Learn how to sell print successfully online: download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively. Also, check out my new book "Five steps to creating a social media profile that generates business".