Strategy: The Only Three Things You Really Need to Know
3. Implementation—Reaching into the corporation and putting together the exact right mix of people and resources to fuel the solution is critical. Can you outspend a winning solution? No! The power of a well-orchestrated product offering complete with support from customer inquiry to product information customized to a customer’s specific needs to product support, and everything in-between, enhances the solution. Apple Inc. is the perfect example of a company that has built a strategy of always being there to assist you in their stores, online chats, product support, etc.
A great strategy is something that needs to be worked on every single day by many different individuals in a corporation. It is no longer the domain of corner offices. It’s definitely worth the effort since corporations that are driven by a strong strategy usually outperform those without one.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.