Social Media Marketing: The Bare Minimum
This is the time of year when the time management conversation includes a view from 10,000 feet.
Wait, didn’t the blog title say something about Social Media? How’d we get from there to time management?
Easy, People. One thing at a time...
I am of the belief that sales prospecting would be made exponentially easier if there was a little help from the kind of marketing that comes from Social Media. The question is, how much and what kind. Since this is a blog and not a column, I will spare the fluff and cut to the chase.
Here’s the bare minimum:
- No fewer than three YouTube videos telling success stories of problems you have solved. It can be as simple as a PowerPoint presentation with three or four slides and a voice-over. State the problem, show your solution, and talk about the outcome. Done!
- Two written Case Studies available for download.* They can be the same success stories as the videos and you do not have to use the names of your customers. Just refer to them in general terms (ie—"A large pharmaceutical company had a problem..."
- Two White Papers for download.* White Papers—the "how to" reports that require a catchy title to generate interest (“Top 5 Mistakes Companies Make at Their Trade Show Booth.").
*Both the Case Studies and White Papers should have a Google Doc in front of them to collect contact information. That way you know who is making the inquiry. It’s wicked easy to do. If you struggle with technology, find a caveman. He’ll help.
Okay, back to time management.
Presently, there are still a few good weeks available for prospecting. Stay on task. There are some work days near the major holidays where you can focus on the creation and publishing of these kinds of marketing tools.
See the connection now?
Take it from someone who benefits tremendously from Social Media Marketing. These minimum efforts are completely worth the effort. They generate high-quality leads and help build a brand. Start thinking and planning now and then get to work. Your first opportunity comes in the days just before Thanksgiving.
Use them wisely.
Bill Farquharson is a Vice President at NAPL. His training programs can drive the sales of print reps and selling owners. Check out his Sales Resources page and contact him at (781) 934-7036 or email@example.com.