Sloppy Matters in Print Sales
The Beatles once asked us, “What would think if I sang out of key? Would you stand up and walk out on me?”
Well, maybe the Fab Four could get away with that, but just ask Fergie or Roseanne what happens when the "Star Bangled Banner" gets bungled by stars and you’ll have your answer.
Sloppy matters.
Plenty of us are perennially late or comically inaccurate. The mixed metaphor can be an endearing quality. Running all house clocks 10 minutes late to make up for the fact that no one can get out the door on time is a fond family memory.
As salespeople, we are not afforded such luxury. Show up 10 minutes late to a meeting or add an extra “0” to the quantity ordered and see how cute your clients think you are.
Sloppy matters.
Look, not everyone is detailed-oriented and that’s fine. Certainly, we all make mistakes. But you send a message to the client when your sloppiness comes across as not caring or, worse, incompetence.
Slow down.
Get it right.
Take your time.
Read the instructions.
Sweat the small stuff.
It matters.
Hey! My new book, "The 25 Best Print Sales Tips Ever!" is now available on Amazon! Click here for the link and get yours. You can learn more at The25BestSalesTipsEver.com
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Bill Farquharson can drive your new business sales momentum. See his training programs at AspireFor.com or call Bill at 781-934-7036. His email address is bill@aspirefor.com
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
