Sloppy Matters in Print Sales
The Beatles once asked us, “What would think if I sang out of key? Would you stand up and walk out on me?”
Well, maybe the Fab Four could get away with that, but just ask Fergie or Roseanne what happens when the "Star Bangled Banner" gets bungled by stars and you’ll have your answer.
Plenty of us are perennially late or comically inaccurate. The mixed metaphor can be an endearing quality. Running all house clocks 10 minutes late to make up for the fact that no one can get out the door on time is a fond family memory.
As salespeople, we are not afforded such luxury. Show up 10 minutes late to a meeting or add an extra “0” to the quantity ordered and see how cute your clients think you are.
Look, not everyone is detailed-oriented and that’s fine. Certainly, we all make mistakes. But you send a message to the client when your sloppiness comes across as not caring or, worse, incompetence.
Get it right.
Take your time.
Read the instructions.
Sweat the small stuff.
To talk about what I can do for your sales team in the form of a live presentation, workshop, or individual training, either call or hit this link and jump on my calendar.
Bill Farquharson is the president of Aspire For and is a sales trainer for the graphics arts industry. Email him at email@example.com or call (781) 934-7036. Farquharson is also the author of the book, "The 25 Best Sales Tips Ever!" which can be purchased on Amazon. For more information, go to www.25BestSalesTipsEver.com