We don’t share content enough
Good content takes time to create. It is important to make the most of it. So here’s a quick checklist of 14 places where you can share a blog post or a case study:
- On your website
- In your brochure
- In an e-mail newsletter
- In a printed newsletter
- Sent with a sales letter
- As a download link as part of your e-mail signature
- On your LinkedIn personal status page
- On your LinkedIn company status page
- In relevant LinkedIn groups
- On LinkedIn Pulse
- On Twitter
- On Facebook
- As a leave-behind after meetings
- As a press release
Make sure you make the most of your content sharing on social media.
PS: Learn how to sell print successfully online: download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."