Intro Letter - a Lost Art
For the most part, it matters less what your letter says than the fact that you sent one at all. That act alone will differentiate you. It doesn’t need to win a Pulitzer. It just needs to give the reader your basics and let them know when you will be following up.
Print it out on your letterhead. Use a #10 envelope and a stamp (first choice) or postage meter (second choice). Away it goes. What you’ve gained in the process is a window of 24-48 hours of recognition. That’s how long you have to follow up and expect that the client will remember you. Naturally, it all depends on when he/she receives the letter. That variable is up to the USPS.
[Insert your favorite joke or sarcastic comment here.]
“Why aren’t you selling more?” That’s the topic of our next free Webinar, coming up on March 30. Go to www.AspireFor.com for more information.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at email@example.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.