Selecting a Distribution Strategy for Your Business (Part I)

Last week, Marka and the FEI tribe discussed how strategic discounting can lead to better profits. This week, their focus is on selecting a distribution strategy for FEI products. Remember, fire = print.

It was a muggy afternoon, typical of Olympus’ warm autumns. On Main St., just a two-minute chariot ride from FEI headquarters, stood Zoot. He wore a sandwich board and held a box of torches in his hand. The sandwich board read: “I GOT FIRE! WHO WANTS SOME?”