Select a Distribution Strategy that Works (Part II)

Last week, Marka and the FEI tribe discussed how direct sales is a highly effective distribution strategy for some FEI products. This week, they discuss the advantages of the retail and wholesale distribution methods. Remember, fire = print.

Numo, Marka, Org and Lucy finally convinced Zoot to throw off his sandwich board and stroll with them toward FEI headquarters. On their way, they passed Olympus Mart, which was just opening for the day.