I love people who love what they do. I love watching Dustin Pedroia play second base. I love that scene in “Field of Dreams” in which Ray Liotta’s character says, “I’d have done it for nuthin!” Those who are blessed with passion and a love for their jobs make everything better and infect those around them. It’s a cocktail whose recipe is free to anyone who wants it. Free!
Ever walked into an Apple Store? There is something special going on there; something you need to know about if you work for a living and, especially, if your signature goes on the front of the check. It’s as if those people have been dipped in something that coats them with optimism and happiness.
I know one of them. Her name is Kati, and I’ve seen firsthand what happens when a girl who does not share her father’s self-confidence marinates in an environment of enthusiasm, passion and praise. You see, Kati is my oldest daughter and she can fly.
Yes, my daughter can fly. I’ve seen it, and since I am in sales and therefore never lie, you can trust me on this one. Kathryn Jane Farquharson, age 21, has taken wing and her feet have left the ground. You can see her at a Macy’s Day Parade near you. Or, you can drive to Braintree, MA, and see it for yourself.
Kati works for Apple. Though just a technician (or Family Room Specialist, as Apple calls them) at the Genius Bar of a retail store south of Boston, I know of no one anywhere who loves her job more than Kati. No one! Anywhere!
Every working day for the past 2-1/2 years of underpaid employment, I’ve received a text or a phone call in which she raves about what happened that day and tells me how much she loves what she does. I’m not exaggerating!
- Categories:
- Business Management - Marketing/Sales

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.