Salespeople are Made Not Born
Traditional thinking has it the other way round
Many people believe that you cannot make a sales person. That someone is either born with selling skills or not.
I completely disagree. I have seen mild mannered customer service reps become sales people. I have seen press minders, news anchors and apprentices all become successful at selling. Equally, I have seen those who apparently have all the right skills struggle to sell successfully.
So how do you make sales people?
It comes down to two factors. Firstly, they have to know that others have confidence and belief in them. This gives them confidence and belief in themselves. And that is 90% of successful selling (unless one is too confident!).
The other factor is teaching people the right skills. Even those who have good skills can improve them.
Here are some of the skills that many sales people will benefit from:
- Understanding people better
- Sales planning
- Good messages
- Strategy
- Time management
- Social media
What are you doing to make sales people?
And what are you doing to improve the skills of your sales people?
Talk to me if you want to find out more about my training and mentoring services.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
