How to Put Together an Infographic
Making content that is appealing and worthy is difficult, especially when creating a visual piece with several parts involved. Not only do you need to create content that intrigues your audience, but you also need to introduce your creativity and make eye-catching content that has a purpose. That's where infographics come in. With the popularity of visual content increasing in the marketing community, it's necessary to include them in your content efforts. Creating high-quality infographics that are professional yet attention-grabbing can be accomplished if steered in the right direction.
First and foremost, collect data such as facts and statistics that you will use to occupy your infographic. Look for facts that you find appealing and that you believe your targeted audience will be drawn to. If it's not going to serve a purpose or drive them to your business, then it may be best to skip over. You can use third-party data or your own. If you have done surveys in the past and have collected any sort of statistics, then this is the place to include it. Showing your audience that you have authentic data will give them even more of an incentive to find out about your company. If you do end up taking data from another source, be sure to cite the information.
Once data is collected, choose a template that is simple and works for the type of data that you are going to present. To avoid making your infographic seem cluttered or overwhelming, include a shortened URL at the bottom that will direct a viewer to a place where all links and sources are provided. This will help keep your infographic clear and concise, yet will still give people a chance to view your sources.
After collecting data and setting it into place, the visual aspect becomes the main focus. Creativity and authenticity will be the two most important features. When a title that is memorable and inviting is chosen, decide where the information will be placed and from there go into the details. While fonts and sizes may seem minor, they can make or break the appeal factor of your infographic. Make sure that all is in unison and consistent, allowing the reader to capture every bit of content. Colors also play a major role in the layout and inventiveness of the infographic. Stick with one main color but then add a variety of supporting colors to the theme, to give it the style that it needs.
The final step in creating an infographic is publishing it. All stages leading up to this mean nothing if you do not execute properly. By sharing it on all social media pages, as well as blogs and websites, it will produce traffic to your website, generating potential leads. Not only will it get your company's name out there, but if you used your own data, it will allow other businesses to use your information and give you the credit. You will be receiving publicity on both ends, only furthering your business's success.
Overall, creating an infographic is a great way to put your company's information out in the open and connect with your audience in a creative way. It gives your audience an alternative way to absorb content and creates diversity, something that business owners want to provide. In addition, it will boost your business's credibility and will help drive potential customers to your products or services.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.