Printing Equipment: The Whit of Lists

One of our print buyer members recently stated, “Maybe I’m getting old, but the sales people knocking on my door are getting younger and younger AND less knowledgeable about printing. When I recently asked a sales rep what sheet size they were running, his response was, ‘we have really big presses.’” This comment was in response to a Print Buyers Online.com recent Quick Poll survey in which 66% of print buyers stated, “it is very important to have solid knowledge of different types of printing equipment.”