Print Customers are Intrigued with Pantone’s Goe, but Have Lots of Questions
One buyer said, “This is a major change to a well entrenched standard. Change like this usually takes many, many years to happen. I wonder how long it will take to completely transition away from the [PANTONE] MATCHING SYSTEM to Goe? How will the ‘mature’ designers take to the change late in their careers? And what effects will it have on peripheral functions, like me, the poor production manager who has to deal not only with the designers and printers, but the clients, the account reps, and other creatives?”
Even an optimistic buyer cautions: ”If it saves time, I like it. However, there are some unknowns: Who is using the new system? All printers? Some printers? Do I now have to have an additional conversation with printers about which system they are using and why? Do I have to buy additional books? That is costly. Pantone needs to tell us more.”
What are your thoughts on the new Goe system? What are you hearing from your clients?