Pantone Inc.’s announcement of the new PANTONE Goe Color Specification System was for some the most exciting announcement at Graph Expo 2007. The PANTONE MATCHING SYSTEM (PMS) was introduced 45 years ago. Goe is the company’s first new color specification system since, and is expected to eventually be as ubiquitous. At its Graph Expo press conference, Pantone stressed that the Goe system is not intended to replace PMS, but rather is a complementary system that accommodates today’s printing equipment, processes and workflows. It was inspired to create Goe from designers’ requests for more color choices that would enable them to differentiate their work from
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