Sometimes it seems that the customer always has the upper hand
Life as a print salesperson can be hard work. You have a lot of competition that want to hang on to the work that you are trying to win. And they are very keen to win over your customers.
So sometimes it’s easy to think that you must do exactly what the customer says. If you try and stand up to the customer they will simply head off to the competition.
- Categories:
- Business Management - Marketing/Sales

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."