No More Free Lunches

At Print Buyers Online.com, there are certain Quick Poll questions that we ask once a year to see if there are significant sea changes among our members. One of these polls is “Would you go to lunch with a sales rep from a printing company that you have not yet given work?”

This year, 70% of our major print buyers said, “No, I’m generally not comfortable with that.” This caught our attention because for the previous three years, the numbers had remained steady at around 60%. What’s with the drop? Do print buyers just not “do lunch” anymore? Let’s delve into some of their responses to discover why this might be.