More Tips for Creating Compelling Online Videos
“Of course, our video content should focus on the positive,” Marka continued. “Why don’t we encourage our O-Tube subscribers or O-Facebook fans to submit their own content? We could hold a contest awarding a free e-book (or anything relatively inexpensive) to the customer who submits the best ‘Why I Love FEI in 30 Seconds or Less’ video. Promotions like these create positive customer engagement and double as good branding.”
“These are some fantastic video ideas,” Zoot said. “Are you sure you never considered being a movie director?”
“I did have a good idea for a movie once,” Marka said. “It was about a group of poor Olympians who wanted to enter a chariot in the big Annual Olympian Chariot Race, but the only materials they could afford were wheels and a bunch of copper wire.”
“Yeah?” Zoot asked. “What was it called?”
“’Chariots of Wire’” Marka said with a grin.
Next week: Marka discusses how to create an effective branding document.
Today’s FIRE! Point
The visual and social nature of online video lets you connect with your customers in a meaningful, intimate way. Use video content to explore what makes your printing company different—you could spotlight key employees, highlight a unique production process, or illustrate your company’s storied past (and exciting present and future)—through a brief company history video. Viewers will connect with your brand when they learn about and identify with the names, faces, and ideas that make your company so exceptional. Also, consider making your company’s video presence more interactive by encouraging your YouTube subscribers or Facebook fans to submit their own content.
FIRE! In Action: Visit Carlsbad Uses Online Video to Increase Site Traffic
The destination marketing organization used a customer-submitted video contest to grow site traffic by 13 percent.