More Tips for Creating Compelling Online Videos

Last week, Fire Enterprises (FEI) marketing maven Marka gave savvy salesperson Zoot some tips for creating compelling video content on a budget. This week, Marka shows Zoot how FEI can use video content to connect with customers. Remember, fire = print.

Zoot reclined in his office chair, fresh off filming his first “Monthly Fire Tip” video. “I think FEI customers will respond positively to getting the Monthly Fire Tip this way,” he told Marka, who’d filmed the whole thing. “People like seeing other people. Online video lets us put a face behind our brand to more powerfully engage with customers.”

“Zoot, you’ve touched on a key benefit of online video,” Marka said. “The visual and social nature of the medium lets us connect with our customers in a meaningful, intimate way. Let me give you a couple of tips for creating video content that will resonate with our viewers.”