Money Can’t Buy You Lunch
For example, should you find out that a customer rides motorcycles (like me!) and you come across—or even seek out—an article on the new Harley-Davidsons, do what my parents do and stick it in the mail. John and Priscilla Farquharson, ages 88 and 87 this month, read the morning newspapers with scissors in hand. Then, they organize anything they’ve cut out into piles. My brother has a pile. My sister has a pile. And I have one. So do their friends, their pastor, and anyone else that they can think of.
Ask anyone in their network, and they are sure to use the word “thoughtful” when it comes to describing my folks. They build relationships the old-fashioned way. We need to follow their lead and return to the fundamentals.
And that’s not a bad thing!
I don’t buy the argument, “I don’t have time.” People find time to do the things that are important to them. When I hear someone utter those four words, I understand them to mean, “You are not a priority.”
Likewise, I don’t believe it when people tell me they can no longer forge strong bonds with their customers. There is always a way. I see it as a lack of creativity and desire.
Or maybe it’s just about the calories.
A new sales tip from Bill is posted each Monday. His blogs come out on Tuesdays. And each Friday, he and Kelly Mallozzi release a new “Short Attention Span Webinar.” All free! You can reach Bill at (781) 934–7036 or through his website. http://www.aspirefor.com
For further information, please visit BillFarquharson.com