Marka Outlines the Principles Behind a ‘Customer Nurture Program’ (Part III)

Last time, Fire Enterprises, Inc. (FEI) President Org, Marka the marketer, Zoot the salesperson and Numo the accountant discussed how to use a “Customer Advisory Board” to generate feedback from the company's most loyal customers. Today, the tribe finishes off the “Customer Nurture Program” (CNP) with discussion on CNP materials and follow-up activities. Remember, fire = print.

Marka stood in front of the whiteboard like an Olympus elementary school teacher. The sun had reached its apex over Mount Olympus, but was still partially obscured by grey clouds.