Making Sure Market Research Asks the Right Question
Last week, Marka and the FEI tribe discussed two common characteristics of effective market research programs. This week, Marka explains a potential pitfall faced by many market researchers and how to avoid it. Remember, fire = print.
Marka stood before the FEI tribe holding a can of New Grog.
“I haven’t seen that drink in years,” Zoot remarked with amusement.