Make a New Sales Habit Today
If you keep doing things the same way buyers will start ignoring you
Buyers soon get used to what salespeople do. Once they see someone doing the same things over and over again, they stop paying attention. Your sales activity risks being stonewalled.
That’s why it is essential that salespeople are always doing different things. Buyers are much more likely to take notice if they see something that is a bit different. Technically, this is called pattern interrupt.
Avoiding change is dangerous
It’s tempting to stay in our comfort zones and do the same things, day in, day out. But if we do this then gradually our sales are bound to decline.
The alternative is to keep making small changes to our sales activities. If each of these makes a small improvement then, over the course of time, your sales results will improve dramatically.
So what can you do that’s different?
Here are some ideas on how you can do something new:
- adapt your sales message
- offer a new product or service
- communicate through a new channel
- approach a new type of customer
These can all be small and easy changes to make. Doing something new can be quick. It can also be surprisingly good for your sales results.
What will you do differently this week?
P.S.: Find out more ideas on how to increase sales with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them.” You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."