LinkedIn Quick Tips 2 – Use the Right Visuals
Visuals matter more than you think on LinkedIn
Most people are highly visual. They take on a lot of information instantly if they see a picture. That’s why it’s vital you make the most of two visual opportunities on LinkedIn.
Use the right portrait shot
If they are going to deal with someone, most people like to be able to visualize them. Your portrait shot says a lot. Don’t try to be clever or funny. Just use a natural shot of yourself – preferably one without pets or family and not taken at parties or on holiday! This may seem obvious, but many people on LinkedIn let themselves down with their portrait shots.
Use the banner
The banner is an important way to communicate what you do. Create a visual for this space. Include product shots and a few words on what you provide.
Have a look at how I do visuals
Have a look at my profile (and connect with me while you’re there!)
PS Right now, you can pick up a recording of my recent webinar “Creating Successful LinkedIn Relationships”. I cover building the right profile in detail – as well as how to find the right prospects on LinkedIn and how to connect with them in the right way. You receive over two hours of practical advice on how to actually get results from LinkedIn.
You can also learn how to sell print successfully online by downloading my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."