Lights, Camera, Action! - Putting Your Business on Video (Part II)

Picking up where we left off, here are the other things you need to think about when planning, creating, shooting and editing a video to help promote your business and all the value you bring to your customers.

You can never have enough b-roll
B-roll, or background footage, is the wallpaper you use to help tell the story. It's run with a voiceover or narrative and makes the story you're telling come alive, giving it a sense of place. If you don't have enough, it's just talking heads. I just finished a shoot at a service bureau where I captured over an hour of widely varied b-roll, only a few fragments of which will wind up in the 5-7 minute video I'll ultimately produce. But all that footage gives me lots to choose from without using the same clips over and over again.