Let’s face it, your MIS has the ability to be the central nervous system of your print business – if you let it. It touches everything from estimating, job planning, scheduling, data collection, costing, reporting and let’s not forget your financials. When it's fully integrated and used the way it was designed, it gives you something every printing company needs – clarity.
Not just numbers in a dashboard. Not just reports you glance at once a month. I’m talking about real-time, actionable insight. The kind of insight that helps you make faster, smarter decisions. The kind that prevents waste, reduces chaos, and helps to drive profitability. But the problem is many (not all) print companies aren’t using their MIS to its full potential. And when that happens, the whole thing starts to unravel.
When the System Breaks Down
If your MIS isn’t fully integrated or if people don’t trust it, you know what happens. Schedulers override the system based on hunches. Salespeople and CSRs walk around with sticky notes and tribal knowledge. Production “just knows” how things are done and forget to read the tickets, and that’s good enough … until it isn’t.
The result? You’re flying blind. You’re managing from the gut. And while that might feel good in the moment, especially for experienced folks who know the business inside and out – it’s not scalable. It’s not predictable. And it doesn’t position you for growth. In fact, I’d argue that an underutilized MIS can be more of a liability than an asset.
Single Source of Truth … or Source of Confusion?
When done right, your MIS can become your single source of truth. That phrase gets thrown around a lot, but in a print operation, it has real meaning. A connected MIS aligns departments and breaks down silos. It helps you see whether your estimates are accurate, your schedules are realistic, your costs are in line, and your productivity is meeting expectations. It shines a light on where you’re winning — and where you’re leaking profit.
But that only works when your systems are connected, and your team trusts what’s in the system. Use this reinforce its use and accuracy as a leadership priority. If you don’t have those pieces in place, your MIS becomes the source of daily workarounds. It becomes something your team tolerates and not something they rely on. And that’s where the real risk lies.
Gut Instinct ≠ Growth Strategy
Look, we all respect experience and experience is very important. We all know the value of seasoned operators who’ve run certain jobs a hundred times and “just know” what’s going to happen. But building a business around that? That can be a trap and a road to disappointment. Because as soon as that person is out sick, or retires, or gets pulled onto another project, your predictability goes out the window. Gut instinct can’t be taught. It can’t be replicated. And it doesn’t show up on a P&L.
What you can build around is data, systems and shared knowledge.
When your MIS is doing its job, and when people believe in it, you no longer have to rely on a few heroes to hold things together. Your shop runs smoother. Your team spends less time firefighting. And your decisions become faster, clearer, and more consistent.
How to Make It Happen
If your MIS isn’t acting like a central nervous system right now, you’re not alone. But the fix isn’t just only about technology — it’s about leadership too.
Here’s where to start:
- Audit your integrations. Where are the breaks between estimating, planning, scheduling, and costing? Fix them.
- Close the feedback loops. If jobs aren’t going as planned, make sure the data flows back into the system for learning and adjustment. No handwriting on job tickets!
- Rebuild trust in the system. If people are overriding it or avoiding it, figure out why and address it directly.
- Lead with clarity. Reinforce the importance of system accuracy and alignment from the top down.
- Leverage Your MIS for Smarter, Scalable Decisions
Final Thought
In the end, your MIS can either be your biggest competitive advantage — or a silent saboteur. Use it right, and you get a smarter, scalable, more accountable print operation. Use it halfway, and you're stuck in guesswork mode. So, stop managing from the gut. Lead with data. And turn your MIS into the asset it was meant to be.
If you're stuck in the fog, let's talk. I help print company leaders clear the noise and get focused on what matters most. The right decisions don’t just keep you afloat — they move you forward.
Mike Philie helps owners and CEOs in the Graphic Communications Industry validate what’s working, identify what needs to change, and create a practical path forward.
PhilieGroup | mphilie@philiegroup.com | LinkedIn
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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Mike Philie leverages his 28 years of direct industry experience in sales, sales management and executive leadership to share what’s working for companies today and how to safely transform your business. Since 2007, he has been providing consulting services to privately held printing and mailing companies across North America.
Mike provides strategy and insight to owners and CEOs in the graphic communications industry by providing direct and realistic assessments, not being afraid to voice the unpopular opinion, and helping leaders navigate change through a common sense and practical approach.





