In-Person Surveys Can Help Improve Customer Relationships

Last week, FEI marketing whiz Marka taught savvy salesperson Zoot about the value of customer surveys. This week, Marka explains to Zoot and Org how in-person surveys can help businesses uncover useful information and strengthen customer relationships. Remember, fire = print.

Org found Marka and Zoot in the conference room. “Question for you two,” he said. “Last year our top 20 clients made up almost 70 percent of our business. How do we know how satisfied these customers are? What are we doing to keep them satisfied?”