I Stole Your Customer. Thanks!
Coulda. Shoulda. Woulda. With the advantage of hindsight, you can now see the things that might have prevented this happy—I mean tragic—event.
- You coulda been more attentive.
- You shoulda kept earning their business.
- That woulda been a good idea and one that might have lead to a different outcome.
But you didn’t, and I am the beneficiary of your ineptitude, jackwagon.
How rude of me. It’s been 364 words since I’ve thanked you: “Thanks again!”
I’ll let you in on a little secret and tell you how I pulled this off...I had been diligently calling your key contact and one day, she picked up. We chatted about this and that and then I dropped my favorite account pick-up line on her: “When is the last time your current print vendor brought you a new idea?”
The silence on the other end of the line told me everything I needed to know: Soon I would be pulling into that vendor’s reserved parking spot. Faster than you can say, “What have they done for you lately?” I had unseated the incumbent printer (that would be you, bonehead).
Look, I’ve got to roll. Just got my commission check from my first order with your, I mean my new customer. Must head down to the BMW dealership and pick up my new ride. Have I said thanks? Ha! Of course I have.
Oh, one more thing: If you need to rebuild your business now that you have a Grand-Canyon-size hole in your sales, you might want to call Bill Farquharson. He’s got this sales training program called “The Sales Challenge.” I hear you can grow your volume back by following his advice. Check it out at www.TheSalesChallenge.com.