How Your Receptionist Can Be the Key to More Print Sales – or Less Print Sales
There is a printing company I know that has a really important position. Here's the job title:
Director of First Impressions
Most companies will simply call this person the receptionist. But this job title really drives home the importance of the role. It tells the receptionist exactly what they should be doing.
- Categories:
- Business Management - Marketing/Sales

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."