How Two Words Cost a Print Salesperson A Lot of Money
I had a meeting with a printing company recently. There’s always a point at the beginning of the meeting where there’s a quick chat.
Salespeople are often using this time to try and establish rapport with a buyer. The emphasis is on relationship building rather than doing business. That means it can be a dangerous time for the seller.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."