How to Improve Print Sales by Using a Habit Tracker
How long does it take to make a habit?
A study from the European Journal of Social Psychology found an average of 66 days was required to form a habit. It takes even longer to turn a habit into a ritual, where you do something without thinking.
Habit is important for a sales person
I have seen many sales people come out of training courses promising to do new things that will help them achieve better results. However, very quickly they get bogged down with what they have always been doing. They stay in their comfort zone.
How do we create habit?
One way to create new habits is to use habit tracking software. Here is a link to eleven different habit-tracking apps.
However, I haven’t used any of them. I simply set a daily task in my to do list app and this ensures that I carry out new (and not so new) sales activities on a regular basis. Contact me if you want to find out what software I use.
Here are three useful habits for a sales person
- Make sure you make a certain amount of contacts with new sales prospects each day. Or, even better, try ten contacts before 10am.
- Ask for a certain number of referrals every week
- Help a social media contact daily. Or ask them for a get to know you call
Find out how to implement 12-week sales plans and develop ritual
Check out my e-book “How To Succeed At Print Sales” where I share a simple step-by-step guide to creating practical (and surprisingly simple) sales plans.
PS Test out how effective your sales people are at selling print
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
