How to Achieve Results from Social Media
Social media work works: here are the statistics to prove it
I’ve talked about this before in my blogs for Printing Impressions. You already know that there are printing companies out there that are winning around 50% of their business from social media. You already know that 67% of the average buyer journey is now spent online. And you already know that prospects sourced on social media are better. They typically have a 30% higher and 30% quicker conversion rate compared to prospects found through other channels.
There really is no reason not to be using social media as a sales channel. But that doesn’t mean it’s easy.
Why do some people struggle to achieve these results?
It all sounds simple. Just upload a social media profile and the sales should come flooding in.
Unfortunately, it’s not like that. Just as in any sales activity, sales only work if you have a compelling presence and a compelling message. On social media, this process starts with your profile. You have less than 60 seconds for a prospect to decide if they are interested in you or not.
If you want to be successful on social media you need to have a great profile
Creating a good social media profile is harder than it sounds. What many people do not realize is, that for it to succeed, a profile must have five elements. If you do not have all of these components in your profile you are unlikely to win many new clients on social media.
So what are the five elements? Look out for my article and I will reveal them!
P.S. Learn how to sell print successfully online: download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively. Also, check out my new book "Five steps to creating a social media profile that generates business".
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."