How to Create A Memorable Brand Tagline

In our last post, Fire Enterprises (FEI) marketing maven Marka explained why a branding document is necessary to ensure FEI’s brand is accurately and consistently represented everywhere. This week, Marka shows the rest of the FEI tribe how to create a killer tagline. Remember, fire=print.

A few minutes before FEI’s afternoon marketing meeting started, Zoot came into the conference room and offered everyone gum.