Google It! Print is Alive (Part II)
And by all means, remember the three elements that I mentioned above when you are examining any piece that you get in the mail in search of a potential prospect. If the senders has missed out on any of the three elements, you can use that to start a conversation.
Does the company need help with its lists? Has it left off the offer altogether? [It is shocking how many companies, big and small, that miss this crucial step.] You can be the one to help them see the light, and produce a more effective campaign that will produce greater results.
GO GET ’EM!
- Categories:
- Business Management - Marketing/Sales
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.
