Google It! Print is Alive (Part II)
As you know, I like to use items that I get in my mailbox to illustrate good ideas for marketing campaigns—or as proof that companies are still using print. Imagine how thrilled I was when I got a direct mail piece from...GOOGLE!
The company was promoting its different advertising options for small businesses. And this piece was very well done. It had the three basic elements that we look for in a good, effective piece.
- The creative was attractive and simple.
- It was targeted at the right audience and used personalization to catch even more attention.
- It had a great offer ($100 in free advertising with no obligation to ever spend a dime on ads).
All in all, a great piece.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.